OPen

Writing

0 → .1 is a collection of essays gleaned from my experience working with early-stage companies, writing books and thinking deeply about growth systems.

It's a manual for bringing complicated things into the world and growing them in logical, cohesive systems. It provides actionable steps to turn ideas from nothing → something.

This site holds the first few entries in 0 → .1. All essays will eventually be compiled into a brief, but actionable book.

Mental Models

A) Model: Latticeworks

Facts must filter through a latticework of mental models.

Mental Models

B) Model: Dealing with Reality

How to view reality objectively, instead of through an emotional lens.

Mental Models
Growth

C) Model: Contradictory Ideas

Great things embody contradictory ideas (at the same time).

Mental Models

D) Model: Inversion

Turn ideas upside down in order to understand them.

Growth

0) Intro: Zero to Point One

0 → .1 is a manual for bringing big ideas into the world.

Growth

1) Distilling Ideas Into a Designing Principle

Finding bedrock: designing principles are the one-line strategies that ideas grow from.

Growth

2) Building Around a Designing Principle

How to build around a designing principle.

Marketing
Design
Growth

3) The MDP: A Minimum Designing Principle

Crafting a minimum viable starting point.