OPen
Mental Models
Growth

C) Model: Contradictory Ideas

Great things embody contradictory ideas (at the same time).

Growth

0) Intro: Zero to Point One

0 → .1 is a manual for bringing big ideas into the world.

Growth

1) Distilling Ideas Into a Designing Principle

Finding bedrock: designing principles are the one-line strategies that ideas grow from.

Growth

2) Building Around a Designing Principle

How to build around a designing principle.

Marketing
Design
Growth

3) The MDP: A Minimum Designing Principle

Crafting a minimum viable starting point.