Marketing
Design
Product
Quality
Ab
ut
Before Recast, I helped many other early stage companies scale while at nf&co.
I'm driven by quality, cohesive go-to-market design: creating systems and executing them with quality.
With my spare time, I write middle grade Fantasy and young adult stories.
The Work 1994 - now
I've worked with a variety of fast-scaling consumer and B2B businesses.
Select companies include:
Head of Marketing + Product work
/ Recast
now
Growth and Product Manager
/ nf&co.
2021-2023
SEM + CRO
/ Beyond (while at nf&co.)
2022-2023
Paid Growth + AMAZON PPC
/ Hawthorne (while at nf&co.)
2022-2023
GTM strategy + CRO + Paid Growth
/ Slip.stream (while at nf&co.)
2023
Paid Social
/ Nom Nom (while at nf&co.)
2023
CRO + Paid Growth
/ Better Place Forests (while at nf&co.)
2023
M.F.A. Creative Writing
/ Adelphi
2017-2019
B.A. Computer Science
/ Amherst College
2012-2016
writing 10+
0) Intro: Zero to Point One
0 → .1 is a manual for bringing big ideas into the world.
1) Distilling Ideas Into a Designing Principle
Finding bedrock: designing principles are the one-line strategies that ideas grow from.
2) Building Around a Designing Principle
How to build around a designing principle.
3) The MDP: A Minimum Designing Principle
Crafting a minimum viable starting point.
Get in touch
by email or linkedin 👇
