focused design +
brand vision +
growth systems
Background
I've always been drawn to large, complicated systems. Plot shapes in fiction stories. Algorithm design in computer science. Founding growth plans of startup companies.
There are common principles across these domains that I enjoy studying and putting into action.
The Work 1994 - now
Get involved in big, promising ideas. Help them grow. Writing a fantasy novel, launching a new product into market, building a brand from the ground up... there are through lines linking all of these efforts. I enjoy finding them.
Head of Marketing + work on GTM
/ Recast
now
Growth and Product Manager
/ nf&co.
2021-2023
SEM + CRO
/ Beyond (while at nf&co.)
2022-2023
Paid Growth + AMAZON PPC
/ Hawthorne (while at nf&co.)
2022-2023
GTM strategy + CRO + Paid Growth
/ Slip.stream (while at nf&co.)
2023
Paid Social
/ Nom Nom (while at nf&co.)
2023
CRO + Paid Growth
/ Better Place Forests (while at nf&co.)
2023
Author
/ non-fiction, fantasy & more
2017-now
M.F.A. Creative Writing
/ Adelphi
2017-2019
B.A. Computer Science
/ Amherst College
2012-2016
