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Hey 👋
I'm Michael. I do marketing and product work for growing companies, write books, and take notes as I go.
Ab
ut
I'm most interested in beginnings: how complex things grow from nothing → something. I collect some of my learnings here.
The Work 1994 - now
Get involved in big, promising ideas. Help them grow. Writing a fantasy novel, launching a new product into market, building a brand from the ground up... there are through lines linking all of these efforts. I enjoy finding them.
Head of Marketing + work on GTM
/ Recast
now
Growth and Product Manager
/ nf&co.
2021-2023
SEM + CRO
/ Beyond (while at nf&co.)
2022-2023
Paid Growth + AMAZON PPC
/ Hawthorne (while at nf&co.)
2022-2023
GTM strategy + CRO + Paid Growth
/ Slip.stream (while at nf&co.)
2023
Paid Social
/ Nom Nom (while at nf&co.)
2023
CRO +Â Paid Growth
/ Better Place Forests (while at nf&co.)
2023
Author
/ non-fiction, fantasy & more
2017-now
M.F.A. Creative Writing
/ Adelphi
2017-2019
B.A. Computer Science
/ Amherst College
2012-2016
Writing + thinking
How do complex things come into the world? How do they grow? What do the plot of a fiction novel and a startup go-to-market plan have to do with one another?
I'm fascinated by the processes that turns complex ideas into something distilled and tangible. I've been studying these principles across disciplines, and document what I've found at 0 → .1.
Fiction
marketing
design
growth systems
writing 10+
A) Model: Latticeworks
Facts must filter through a latticework of mental models.
B) Model: Dealing with Reality
How to view reality objectively, instead of through an emotional lens.
C) Model: Contradictory Ideas
Great things embody contradictory ideas (at the same time).
D) Model: Inversion
Turn ideas upside down in order to understand them.
Get in touch
by email or linkedin 👇
