Marketing
Design
Product
Quality
Ab
ut
Before Recast, I helped many other early stage companies scale while at nf&co.
I'm driven by quality, cohesive go-to-market design: creating systems and executing them with quality.
With my spare time, I write middle grade and young adult stories. My first book, The Kindler, was released in 2024.
My second novel is on the way.
The Work 1994 - now
I've worked with a variety of fast-scaling consumer and B2B businesses.
Select companies include:
Head of Marketing + Product work
/ Recast
now
Growth and Product Manager
/ nf&co.
2021-2023
SEM + CRO
/ Beyond (while at nf&co.)
2022-2023
Paid Growth + AMAZON PPC
/ Hawthorne (while at nf&co.)
2022-2023
GTM strategy + CRO + Paid Growth
/ Slip.stream (while at nf&co.)
2023
Paid Social
/ Nom Nom (while at nf&co.)
2023
CRO + Paid Growth
/ Better Place Forests (while at nf&co.)
2023
Author
/ non-fiction, fantasy & more
2017-now
M.F.A. Creative Writing
/ Adelphi
2017-2019
B.A. Computer Science
/ Amherst College
2012-2016
The Writing
My first novel, The Kindler, is a middle grade fantasy story about what it means to have (and lose) Imagination. Check it out here -->
My next project is focused on memory and identity. It explores the effects of dementia through a multi-format YA story that includes verse and graphic novel elements. It is currently being edited.
Fiction
marketing
design
growth systems
writing 10+
0) Intro: Zero to Point One
0 → .1 is a manual for bringing big ideas into the world.
1) Distilling Ideas Into a Designing Principle
Finding bedrock: designing principles are the one-line strategies that ideas grow from.
2) Building Around a Designing Principle
How to build around a designing principle.
3) The MDP: A Minimum Designing Principle
Crafting a minimum viable starting point.
Get in touch
by email or linkedin 👇
